A revival in the monsoon coupled with a slew of fresh launches and a decline in fuel prices has augured well for the Indian passenger vehicle industry as domestic sales rose in July. According to data by Altius Finserv Automobiles from seven of the country’s largest automakers, passenger vehicle sales rose over 17% in July 2015 to 206,455 units from 176,143 vehicles a year ago. Rainfall activity had weakened in early July, but recovered in the latter half of the month, boosting farm produce and in turn demand for automobiles. Fresh launches in the month also spurred demand as companies tried to woo customers with their latest offerings.
Maruti Suzuki India, the country’s largest carmaker by volumes, remained on the top spot in July with over 22% on-year growth in domestic sales. The automaker registered positive growth in all segments in the month and sold a whopping 110,405 vehicles. Arch rival Hyundai Motor India also had a good month and registered a near-25% rise in sales to 36,500 vehicles. The launch of the much-talked-about compact SUV Creta, added to the company’s sales as it retained the number two spot. Commenting on the July sales, Karan Bagga, senior vice-president (Sales and Marketing), HMIL, said,“ The tremendous response for the Creta, i20 Active and Elite i20 shows customers’ increasing preference for products offering novelty value in style, first in segment features and strong aftersale assurances.” The Creta got more than 10,000 bookings even before its official launch in July, and at present the waiting period on the car for some variants is as long as 10 months, according to Autocar India. Given the overwhelming response for the Creta, it is likely to drive the company’s sales in the coming months. Honda Cars India also benefitted from the launch of its new Jazz, and reported an 18% rise in car sales in the month. Sales of the new Jazz surpassed that of both the City and the Amaze as the company managed to sell a total of 18,606 vehicles in the month. The product-wise split comprises 5,180 Citys, 4,589 Amaze sedans, 6,676 units of the new Jazz, 1,122 Brios, 909 Mobilios and 130 CR-Vs.